Dry, long more than a trend! Every second German consumer prefers dry wines. Around 21 percent love it semi-dry. 29 percent still enjoy sweet to sweet. But the trend is also clear with regard to wine colors. White wine leads the way, followed by red wine. Rosé climbed two percentage points to 13 percent. New, sustainable, white grape varieties that hardly need any plant protection are also in increasing demand. Another thing we keep in mind is the challenge that climate change poses to the concept of terroir. With the changed weather conditions, the terroir can also change and affect the choice of grape varieties in the future.

Observing these developments and reacting to them is crucial for success and an important part of our daily work. As a system provider when it comes to wine, we are therefore happy to support you with a targeted assortment analysis.

Wine is our passion – because choosing the right portfolio is anything but a dry matter.