Drinking alcohol in lighter versions is “in”. The trend clearly shows that consumers around the world are increasingly favoring wines with lower alcohol content. The motto is: Less is more! We have reacted to this trend and developed our new wine series “#Isabella” in co-production with award-winning Italian wineries. With a lower alcohol content and 30% fewer calories, the partially de-alcoholised wines impress with aromas typical of the grape variety and a full taste!
This segment opens up expanded market potential for our customers and yours. In the light wine segment, we expect growing market shares, especially in hot summers.